July 02, 2020 1 min read
“Consumers Demand More Transparency From ‘Clean’ Beauty Labels Study Finds”
The desire for “clean beauty” is on the rise and consumers are demanding more information from their favorite brands on how “clean” their products truly are. A recent survey of 24,000 women (conducted by Influenster and Bazaarvoice) found that the majority of women want their beauty products to be transparent in their labeling. 60% of women believe that beauty brands that claim to be clean don’t explain why. Not only this, but most women look to Google (51%) and product reviews (22%) for ingredient information. Only 1% of women rely on the brands’ personal advertising for this information.
This shows the lack of faith that consumers have in their brands to relay important product information. The word “clean” also needs to be redefined, so that buyers know exactly what this word refers to, like are the ingredients sourced naturally? Are they non-toxic? Are the products organic? The industry as a whole needs to be more clear on this definition. As the trend for clean beauty continues to rise, companies must adapt to the consumer need for transparency in product labeling.
California’s Toxic-Free Cosmetics Act will ban the use of 12 ingredients in cosmetic products across the United States.
The Biotech Ingredients Market is expanding - this is in part due to the higher demand for personal care products throughout the epidemic, as well as consumers’ increased desire for “clean,” bio-based products.
Hadley Sikes, an MIT professor and chemical engineer, is changing the lives of patients around the globe by developing simple to use, diagnostic tests for diseases such as malaria, tuberculosis and cancer.
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January 25, 2021 1 min read
Celebrate your bridal party this Galentine's Day with our ultimate skincare and jewelry gift guide!
It is never too early to start prepping for your big day. Unpause your wedding planning by gifting you (and your bridal party) a healthy, glowing complexion that shines (almost) as bright as you do.
January 25, 2021 2 min read
There's always an occasion that requires the perfect gift—find one with our bride-to-be approved gift guide!
Between the holidays and weddings (including your own), thoughts about all of the gifts you need to buy are likely running through your mind. This time of year is already stressful, making being a bride-to-be prepping for your big day that much harder. We are sharing one bride-to-be's advice on selecting and buying the perfect gifts with our ultimate gift guide. Discover Devon's top picks for powerful skincare—choices that can be used on the big day (or every day).
January 25, 2021 2 min read
Every bride wants to look and feel her best on her wedding day!
Leaders and experts in skincare and beauty are working to make the world a better place by empowering, evolving, and embracing, all brides and their loved ones to experience, value, and share the impact of nature's ingredients and true craftsmanship at an affordable price.