“Consumers Demand More Transparency From ‘Clean’ Beauty Labels Study Finds”
The desire for “clean beauty” is on the rise and consumers are demanding more information from their favorite brands on how “clean” their products truly are. A recent survey of 24,000 women (conducted by Influenster and Bazaarvoice) found that the majority of women want their beauty products to be transparent in their labeling. 60% of women believe that beauty brands that claim to be clean don’t explain why. Not only this, but most women look to Google (51%) and product reviews (22%) for ingredient information. Only 1% of women rely on the brands’ personal advertising for this information.
This shows the lack of faith that consumers have in their brands to relay important product information. The word “clean” also needs to be redefined, so that buyers know exactly what this word refers to, like are the ingredients sourced naturally? Are they non-toxic? Are the products organic? The industry as a whole needs to be more clear on this definition. As the trend for clean beauty continues to rise, companies must adapt to the consumer need for transparency in product labeling.
California’s Toxic-Free Cosmetics Act will ban the use of 12 ingredients in cosmetic products across the United States.
The Biotech Ingredients Market is expanding - this is in part due to the higher demand for personal care products throughout the epidemic, as well as consumers’ increased desire for “clean,” bio-based products.
Hadley Sikes, an MIT professor and chemical engineer, is changing the lives of patients around the globe by developing simple to use, diagnostic tests for diseases such as malaria, tuberculosis and cancer.
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