The push for transparency in the beauty industry has caused China to take official action by improving their 30-year-old cosmetic regulations. Between 2018 and 2019 the beauty industry increased by 40 billion dollars, making cosmetic sales hit a new high and continues to increase. In order to ensure consumer safety as many new companies enter the marketplace, China released a new set of Cosmetic Regulations to hold sellers accountable.
South Korea is world-renowned for its dedication to health and wellness. The most well-known aspect of this is the focus on skincare. One statistic that highlights this is that South Korean men have become the world's biggest male spenders on skincare, according to CNN. But South Korean dedication to health and wellness goes beyond just skincare.